App Store screenshots are the single largest conversion lever on your product page. A strong mockup set can lift installs by 30% or more. This guide walks through preparing the images, dropping them into a 3D device mockup, and exporting at the exact resolutions Apple and Google require.
Updated
conversion lift from strong screenshots
— StoreMaven, App Store Optimization Benchmarks 2024
of users read only the first 2 screenshots
— Apple App Store Connect research, 2023
Apple's largest accepted size for the required 6.9" iPhone slot
— Apple App Store Connect, screenshot specifications (read September 2026)
Open your design file and select the frame. Set the export scale to 2x and format to PNG. This gives you enough resolution to fill the 1320 × 2868 iPhone screenshot slot without upscaling artefacts.
In MochiMockup, open the phone catalog and pick a scene that matches your brand. Neutral studio backdrops tend to convert better than busy lifestyle scenes for App Store use because they keep the eye on the UI.
Drag your exported PNG onto the device screen. MochiMockup snaps the image to the screen bounds automatically. Use the canvas controls to nudge positioning if your UI has safe-area padding.
Apple's research shows users read the first two screenshots more than any other. Put your strongest value claim above the device — something like "Track workouts in one tap" beats "Home screen".
Switch to the Pro export tier to render at 3840 px wide. Apple's required 6.9" iPhone slot takes 1320 × 2868, 1290 × 2796 or 1260 × 2736, so a 4K render downsamples cleanly to whichever you pick. Save one PNG per screenshot.
In App Store Connect, go to your app → Version → Screenshots. Upload the 6.9" iPhone set, then duplicate and resize for the 13" iPad slot (2064 × 2752) if the app runs on iPad. Repeat for Google Play Console, where 1080 px or more is the recommendation.
Apple requires the 6.9" iPhone slot, which accepts 1320 × 2868, 1290 × 2796 or 1260 × 2736 pixels in portrait. One set at any of those sizes covers every smaller iPhone, because Apple scales it down for the slots you leave empty — so the 6.5" and 5.5" sets are unnecessary.
Apple allows up to 10 screenshots per localisation. Most apps only need the first 3-4 because 73% of users never scroll past the second screenshot (Apple App Store Connect research, 2023). Focus quality on screenshots 1 and 2.
Yes for testing, but for final submission we recommend the Pro tier because Apple requires at least 1290 px on the shortest edge and the free 2K export gives you extra headroom for headlines and margins around the device.
Yes. Apple treats iPhone and iPad as separate submissions, so you need separate mockup scenes — an iPhone template for the phone slot and a tablet template for the iPad slot. Both are available in the MochiMockup catalog.